Press & Talks | Arthur Bouffard
Arthur Bouffard is a Technical Artist at Snap Inc. in Paris and an Augmented Reality Creative Developer. He creates experiences seen by billions on TikTok, Snap, Unity, and web, where the use of AR blends the real and digital world.
Combining a Telecommunications Engineering Master's at King's College London and a passion for visual arts, he merges art and technology throughout his work.
He has developed AR experiences for Fortune 500 companies including Adidas, the Olympics, Nike, Dior, Tiffany & Co, Samsung, JBL, Snap, LIV Golf, and many others. He also builds thought-provoking and social web experiences such as Fake My Run, featured in The New York Times, Fast Company, and the Daily Mail.
The projects shown on this website were created prior to current employment at Snap Inc. and are presented for portfolio purposes only. Snap Inc. does not endorse, sponsor, or have any affiliation with this website or its content.
Work on this page
Fake My Run
2025
Fake My Run is website that lets you create fake running activities. Strava mules have gone viral recently for charging 10-20$ to run for other people and improve their stats, which made me think there has to be an easier way. There is. And after a bit of clever engineering, I built Fake My Run: Go to any location in the world > Draw a couple of dots on the map > Align your run to the roads/trails > Set your pace, date and description > Download your activity as a file (.GPX). It's that easy. I didn't make Fake My Run without purpose. I've been running for 10+ years, and in the last couple of years I've noticed the culture around running has shifted towards becoming a social status and way of signalling a lifestyle. Like social media though, running posts can be faked. Which is in part why I made Fake My Run. As a way to challenge the culture shift around running.
AS SEEN ON: New York Times, Fast Company, Daily Mail, Daily Dot, Politiken
Fake My Run - WGN TV Interview
2025
Live TV interview on WGN discussing Fake My Run, the viral website that challenges social media culture around running and fitness tracking.
MIT Reality Hack
2024
For the MIT Reality Hack, our team built an augmented reality Air Traffic Control (ATC) interface 鉁堬笍 We used Meta's Quest 3 passthrough and hand tracking capabilities to add a layer of digital information, which can be used on top of existing infrastructure. This app could use real-time data to visualise airplanes, weather patterns and handle communications in a 3D spatial environment.
馃弳 We won best Augmented Productivity app, Moonshot Startup pitch, and were runner-ups in the Meta Presence Platform award!
Snap Partner Summit
2023
"Become a Surf-AR" lens showcased during Snap Partner Summit keynote. Lensathon Submission featured at the Snap Partner Summit in 2023.
Lens Fest 2023 Hackathon - Finalist
2023
For the Lens Fest Hackathon, our team created Wise Pals, which enabled Snapchat users to discuss and ask questions to cultural heroes like Albert Einstein or Frida Kahlo. Using the OpenAI integration in Lens Studio, we were able to create live queries and automate discussions based on the character context (such as their work and their time period).
馃弳 We won 3rd place and were the audience favourite!
Lens Fest 2024 Spectacles Hackathon
2024
For the 2024 Lens Fest Hackathon, our team created Capsule, which enables Spectacles users to capture memories using a simple hand gesture. These memories are then stored in an orb that users can return to later. These orbs are geolocated with GPS and will stay placed in the location where they were captured.
馃弳 We were in the finalists selection and were runner-ups!
Speaker at King's College London
2023
Gave an introduction to augmented reality to students at King's College London, demonstrating AR development tools and techniques.
TikTok x SXSW Feature
2023
At SXSW 2023, a TikTok effect I created was projected on a 3-story tall building and available for anyone to experience.
Speaker at AWE [Augmented World Expo]
2023
With Max van Leeuwen we spoke at AWE EU 2023 on the Main Stage. We talked about the evolution of Social AR, especially looking at the technical improvements made by development platforms.
Lens Studio Tutorial: City Scale AR Basics
2023
Tutorial for Snap Inc. covering the fundamentals of City Scale AR experiences in Lens Studio. Learn how to place digital content around a city based on a digital map, with the city mesh used to occlude digital content. This tutorial demonstrates how to create world-scale augmented reality experiences that blend seamlessly with urban environments.
Lens Studio Tutorial: City Scale Physics
2023
Advanced tutorial for Snap Inc. diving into real-time physics collisions on a world scale with city mesh tracking. This tutorial shows how to create interactive AR experiences where digital objects can physically interact with the urban environment, recreating viral effects with proper collision detection at city scale.
Lens Studio Tutorial: Interactive AR Effects
2023
Workshop session for Snap Inc. demonstrating how to build interactive AR effects in Lens Studio. Learn techniques for creating engaging user experiences with hand tracking, gesture detection, and responsive visual feedback in augmented reality.
Lens Studio Tutorial: VFX & Particle Systems
2022
Technical workshop for Snap Inc. focusing on creating stunning visual effects and particle systems in Lens Studio. Explore how to build immersive AR experiences with real-time particle generation, force controllers, and advanced VFX techniques for mobile devices.
Lens Studio Tutorial: Hand Tracking AR
2022
Tutorial session for Snap Inc. covering hand tracking capabilities in Lens Studio. Learn how to detect hand gestures, create hand-controlled effects, and build intuitive AR interactions that respond to natural hand movements in real-time.
Lens Studio Tutorial: World Effects & Meshing
2022
Online session for Snap Inc. exploring world effects and environment meshing in Lens Studio. Discover how to use LiDAR scanning, world tracking, and surface detection to create AR experiences that interact realistically with physical spaces.
Lens Studio Tutorial: Advanced Scripting
2022
Advanced workshop for Snap Inc. on scripting in Lens Studio. Learn how to write custom scripts, implement complex logic, and create dynamic AR experiences using JavaScript in Lens Studio's scripting environment.
Lens Studio Tutorial: Performance Optimization
2022
Keynote session for Snap Inc. on optimizing AR experiences in Lens Studio. Learn best practices for performance optimization, efficient asset management, and creating smooth 60fps AR effects that work across a wide range of mobile devices.